Library
Practical content for
second-half founders.
Articles, video lessons, templates, and worksheets — filtered by topic and by type.
Topic
AllThe Great LevelingFounder Transition & IdentityPersonal Readiness: Money, Health & FamilyProblem DefinitionLean Startup MethodologyCustomer DiscoveryValue Proposition & Business ModelsLegal Entity & FormationCompany Tech StackAI for Non-TechiesBuilding & Shipping the MVPNetworking & AdvisorsGo-to-Market & SalesCapital & FundraisingThe PitchBuilding the Team
- Article
The Great Leveling: Why a New Wave of Startups Will Be Built by "Old Fogies"
The data shows the most successful founders launch their best ventures in their mid-forties, not their mid-twenties. As no-code and AI tools crumble the technical barrier, experienced professionals are finally positioned to translate decades of domain expertise into fundable, scalable companies.
The Great Leveling - Template
The Business Model Canvas
A one-page canvas for sketching how your venture creates and captures value — before you write a single word of a business plan.
Value Proposition & Business Models - Guide
SBA: 10 Steps to Start Your Business
The U.S. Small Business Administration's plain-English checklist for going from idea to registered business.
Legal Entity & Formation